Private equity’s influence in professional sports is changing the game both on and off the field. Investors are fueling record franchise valuations, reshaping team operations, and opening new doors for athletes who want a seat at the ownership table. Learn how private equity is transforming sports into a global asset class—and how Sure Sports helps athletes turn their playing contracts into the capital they need to invest like owners.
The 2025 NFL season kicks off with more drama than ever. From Josh Allen’s Super Bowl window to Aaron Rodgers’ farewell tour, Travis Hunter’s two-way debut, and Shedeur Sanders stepping into the spotlight, here are five storylines fans and bettors can’t afford to miss.
The NBA Playoffs are where stories are written, legends are born, and moments of sheer brilliance leave their mark on sports history. Over the years, fans have been treated to incredible performances, dramatic finishes, and unforgettable heroics that define the essence of basketball at its highest level. From game-winning shots to improbable comebacks, this list…
Jurickson Profar, an outfielder for the Atlanta Braves, was recently suspended by Major League Baseball (MLB). This has raised questions about how suspensions can affect a player’s contract and potentially contract-based financing. This article examines the contract implications of Jurickson Profar’s suspension, looking at how it affects both his career and his team. Reasons for…
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